Free SEO
Audit Tool.
Check any page in seconds: an SEO score, the fixes that matter most, a Google preview and a clear fix for every issue. No sign-up.
Add a focus keyword (optional)
What this free SEO audit checks
Enter any URL and the tool fetches the live page, then runs about 30 checks across on-page SEO, technical SEO, content, social tags and structured data. You get an SEO score from 0 to 100, the three fixes that matter most, a preview of how the page looks in Google, and a plain-English fix for every issue — free, with no sign-up.
| Area | What we check |
|---|---|
| On-page SEO | Title tag and length, meta description and length, H1 headings, image alt text, vague anchor text, internal links, page language |
| Technical SEO | HTTP status, redirect chains, HTTPS and mixed content, noindex (meta and X-Robots-Tag), canonical tag, mobile viewport, robots.txt rules, XML sitemap, favicon, server response time, HTML size |
| Content | Word count, subheadings, keyword repetition, top words and phrases |
| Social & schema | Open Graph title and image, JSON-LD schema types and errors, microdata |
| Focus keyword (optional) | Keyword in title, meta description, H1, first 100 words, subheadings, URL, plus keyword density |
How to read your SEO score
Each category starts at 100. A critical issue costs 25 points and a warning costs 8. The overall score weights on-page and technical SEO most, because those are the problems that can stop a page from ranking at all.
| Grade | Score | What it means |
|---|---|---|
| A | 90–100 | Technically clean. Focus on content and links. |
| B | 80–89 | Good, with a few easy wins left. |
| C | 70–79 | Decent, but warnings are holding it back. |
| D | 55–69 | Several issues. Fix the critical ones first. |
| F | 0–54 | Serious problems that can block indexing or ranking. |
How to fix the most common SEO issues
Missing or long title tag
Write a unique title of about 50–60 characters for every page, with the main topic near the start. Google often rewrites titles that are too long or don’t match the page.
Missing meta description
It doesn’t directly change rankings, but it is your sales pitch in search results. Summarise the page in 120–155 characters and give a reason to click.
No H1 or several H1s
Use one clear H1 that matches the page topic, then H2 and H3 headings for sections.
Page set to noindex
This is the most damaging issue the audit finds: a noindex tag keeps the page out of Google completely. It is often left on by accident after a site launch or by an SEO plugin setting.
Canonical pointing elsewhere
A canonical tag tells Google which URL is the “real” one. If it points to a different page, Google will usually index that page instead.
Images without alt text
Describe what each meaningful image shows in a few words. Use an empty alt only for purely decorative images.
No sitemap or robots.txt
Most SEO plugins create both automatically. Submit your sitemap in Google Search Console so Google finds new pages faster.
No schema or Open Graph tags
Structured data helps search engines and AI tools understand the page; Open Graph tags control how links look when shared. Test schema with the Schema Markup Validator.
On-page vs technical SEO
On-page SEO is everything on the page itself: titles, headings, content, images and links. Technical SEO is everything that lets search engines crawl, render and index the page: status codes, HTTPS, robots rules, canonicals and sitemaps. A page needs both — great content can’t rank if it is blocked, and a perfect technical setup can’t rank thin content.
What a one-page audit can’t tell you
- Backlinks and authority — check your links in Search Console, and your anchor mix with the anchor text ratio checker.
- Real-world speed — use PageSpeed Insights for Core Web Vitals.
- Rankings and traffic — Google Search Console shows the queries you actually appear for.
- Every page of your site — run the audit on your key pages one by one.
For the bigger picture, Google’s own SEO Starter Guide is the best free reference.
Quick SEO audit checklist
- The page returns HTTP 200 and loads over HTTPS.
- No noindex tag, and robots.txt doesn’t block it.
- The canonical tag points to the page itself.
- One unique title (50–60 characters) and a meta description (120–155).
- One H1 and clear H2 subheadings.
- Helpful, original content that matches the search intent.
- Descriptive alt text on meaningful images.
- 3–10 internal links with descriptive anchors.
- Schema markup and Open Graph tags.
- The page is in your XML sitemap.
Built by Mubashir Safeer — an SEO specialist and link builder who has placed 5,000+ backlinks. The checks follow Google’s own documentation. More about me.
SEO audit FAQ.
Is this SEO audit tool really free?
Yes. There is no sign-up and no paid plan. To keep it fast for everyone, each visitor can run up to 15 audits every 10 minutes.
What does the SEO audit check?
About 30 checks across on-page SEO (title, meta description, headings, images, links), technical SEO (status code, HTTPS, noindex, canonical, robots.txt, sitemap), content (word count, subheadings, keyword repetition), social tags and schema, plus an optional focus keyword.
Does it audit my whole website?
It audits one page at a time in depth, plus site-wide files like robots.txt and your XML sitemap. Run it on your homepage and your most important pages.
Why is there no speed score?
Speed needs a real browser test. Use the Test speed button to open Google PageSpeed Insights for the same URL — it is free and uses Google’s own data.
Can I audit a competitor’s page?
Yes. Any public page can be audited. It is a quick way to see how a page that outranks you is built.
Does a high score guarantee rankings?
No. A clean page removes technical barriers, but rankings also depend on content quality, search intent and backlinks.
Score fixed?
Now build authority.
A clean page ranks faster with trusted links and great content.